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首页 >> 烘焙專欄 >>行業新聞 >> 蛋糕店拿什麽脫穎而出

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蛋糕店拿什麽脫穎而出

隨著消費者時代的到來，烘焙行業如雨後春筍般蓬勃發展，不僅産品類型日新月異，店面的經營模式也迥然不同，本土品牌和外來品牌競爭日益激烈，各個品牌爲了在這場競爭中獲勝，樹立各自的品牌特性成爲關鍵因素。

烘焙蛋糕店雖然很受市場歡迎，但是現有的市場還是比較狹小的，各品牌之間産品同質化嚴重，通過品牌定位來吸引特定的顧客群體，環境氛圍的打造以及産品的推送已經成爲新型的經營模式。品牌的定位，要通過産品和環境來實現。

産品

与传统的烘焙蛋糕店不同，不少新兴的蛋糕店致力于打造带有主题特色的産品，因为産品是蛋糕店经营的根本，许多的蛋糕店都是以産品为主，一款极具特色的産品能够为蛋糕店带来极大的机遇，很容易形成一个品牌系列，比如草莓系列，抹茶系列，慕斯系列；可如果仅仅只是依靠某一款産品发展，则会后继无力，在后期无法支撑市场。

環境

对于注重顾客体验氛围的蛋糕店来说，内部的装修及整体氛围的打造是很重要的一个方面。许多面包店通过環境布置，创意活动，以及种种形式的服务来体现这一特色，例如，动漫风的蛋糕店内，随处可见可爱的玩偶公仔，就连主题音乐也是各种动漫的主题曲；文艺风的蛋糕店，则注重与电影和小说相结合，店内还可以观看电影，颇有一种小资风范。

對于不少蛋糕店來說，不必一味的去借鑒其他品牌的經驗，要准確的尋找自己蛋糕店的特點，然後無限度的將其放大，塑造成旗幟鮮明，不可替代的品牌主題。

那麽，蛋糕店的特點到底是什麽呢？這個很簡單，當局者迷，旁觀者清，看看顧客喜歡你店裏的什麽，做個市場調查，定爲你的客戶以及他們的喜好。什麽？不知道該怎麽做？點擊登錄焙友商學院，參加相應的課程培訓，專業團隊手把手教你打造特色品牌。

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更多資訊：

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》》》》情人節送什麽創意禮物？快來圍觀奇葩巧克力！

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"We walked by the side of our teams or behind the wagons, we slept on the ground at night, we did our own cooking, we washed our knives by sticking them into the ground rapidly a few times, and we washed our plates with sand and wisps of grass. When we stopped, we arranged our wagons in a circle, and thus formed a 'corral,' or yard, where we drove our oxen to yoke them up. And the corral was often very useful as a fort, or camp, for defending ourselves against the Indians. Do you see that little hollow down there?" he asked, pointing to a depression in the ground a short distance to the right of the train. "Well, in that hollow our wagon-train was kept three days and nights by the Indians. Three days and nights they stayed around, and made several attacks. Two of our men were killed and three were wounded by their arrows, and others had narrow escapes. One arrow hit me on the throat, but I was saved by the knot of my neckerchief, and the point only tore the skin a little. Since that time I have always had a fondness for large neckties. I don't know how many of the Indians we killed, as they carried off their dead and wounded, to save them from being scalped. Next to getting the scalps of their enemies, the most important thing with the Indians is to save their own. We had several fights during our journey, but that one was the worst. Once a little party of us were surrounded in a small 'wallow,' and had a tough time to defend ourselves successfully. Luckily for us, the Indians had no fire-arms then, and their bows and arrows were no match for our rifles. Nowadays they are well armed, but there are[Pg 41] not so many of them, and they are not inclined to trouble the railway trains. They used to do a great deal of mischief in the old times, and many a poor fellow has been killed by them." The boys looked in the direction indicated, but could see nothing. This is not surprising, when we remember that sailors' eyes are accustomed to great distances, and can frequently see objects distinctly long before landsmen can make them out. Mr. Charlton's melancholy eyes seemed to be fixed on space. Just for the moment he had forgotten that he was not alone. Lawrence gave a sympathetic cough. As a matter of fact, he had not yet explained what he was doing there, and the longer the explanation was postponed the better he would be pleased. "You see our patient has gone," Balmayne said smoothly. "As a matter of fact, the whole thing was a ridiculous mistake. But you must not blame us. The blame is due to the charming young lady who sent for you. But that is one of the drawbacks of your noble profession. Goodnight." In one of the inmost circles, a sacred elephant had gone must, breaking his ropes, and confined now by only one leg. The chains fastened round his feet as soon as he showed the first symptoms of madness were lying broken in heaps on the ground. The brute had demolished the walls of his stable and then two sheds that happened to be in his way; now he was stamping a dance, every muscle in incessant motion, half swallowing his trunk, flinging straw in every direction, and finally heaping it on his head. A mob of people stood gazing from a distance, laughing at his heavy, clumsy movements; at the least step forward they[Pg 113] huddled back to fly, extending the circle, but still staring at the patient. In an adjoining stable were two more elephants very well cared for, the V neatly painted in red and white on their trunks, quietly eating and turning round only at the bidding of the driver; but one of them shed tears. The rajah's sleeping-room has at one end a dais ascended by three steps; here the sovereign's bed used to be spread; and here, now, the judges of the Supreme Court have their seats. 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