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切勿空談，且看如何真正做好服務

2014年，服务是企业的关键词，自从飞马旅创始人袁岳在南京青年商会第三次会员大会上，作了主题为服务化是产业升级的大方向的演讲后，所有的企业疯了似的强调服务，整天把服务挂在嘴边。各位老板们，你们知道什么是服务吗？

从现在开始的世界，不管你是做什么的，服务将是你的核心。如果它不是你的核心，那么你本身就会被边缘。这是袁岳的原话。

當全球經濟一體化的步伐不斷加快，外資烘焙品牌不斷湧入國內市場，使得蛋糕店之間本就激烈的競爭變得近乎慘烈，當産品和價格優勢不複存在，你拿什麽競爭？所以，你必須做服務。

放眼整个烘焙行业，凡是知名的烘焙品牌都注重顾客至上的服务理念，让消费者获得满意的售后服务，认同其宣传的品牌文化，为店面的销售起到更好的宣传效果。相比之下，外资的烘焙品牌在这方面做的很好，他们很注重消费者的体验，在店面装修风格上比较温馨，比如多乐之日，星巴克，这些品牌店的员工素质都很高，服务意识很强，能够最大限度的满足顾客的需求。当然，做服务做的最好的还是海底捞，它的服务员可以为等待的顾客提供免费美甲，美鞋，护手；免费饮料、零食和水果。服务周到，甚至在卫生间里都会有专人服务，包括开水龙头、挤洗手液、递擦手纸等。

服務能夠幫助蛋糕店塑造良好的信譽和品牌形象，那些知名烘焙品牌之所以能夠迅速擴大影響力，其中服務的重要性必不可少。若想提高服務質量，不需要投入多少資金，招納多少人才，而是通過品牌文化去提升員工的人文素質，內部營造良好的工作氛圍，一個烘焙品牌的良好形象樹立，是需要一個良好的團隊。

不要時時刻刻盯著對手如何如何強大，如何如何賣産品，要學會盯著消費者，傾聽消費者的聲音，了解消費者的需求，站在消費者的角度去做。要學著注重消費者的利益，消費者才會擁護你的烘焙品牌，雙方互助互利，持續合作發展。

在這個開放的市場裏，當烘焙産品的口感，款式，價格等日趨接近時，烘焙品牌之間的競爭便轉移到了服務上，你是不是需要做點什麽了呢？點擊登錄焙友商學院，參加線上的課程培訓，希望你的團隊能夠認清潮流，在這場大浪潮中搶占先機。

更多資訊：

》》》》暴利行業？？醒醒吧，不創新拿什麽賺錢！

》》》》烘焙百科測試題！看看你能做對幾道

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"We walked by the side of our teams or behind the wagons, we slept on the ground at night, we did our own cooking, we washed our knives by sticking them into the ground rapidly a few times, and we washed our plates with sand and wisps of grass. When we stopped, we arranged our wagons in a circle, and thus formed a 'corral,' or yard, where we drove our oxen to yoke them up. And the corral was often very useful as a fort, or camp, for defending ourselves against the Indians. Do you see that little hollow down there?" he asked, pointing to a depression in the ground a short distance to the right of the train. "Well, in that hollow our wagon-train was kept three days and nights by the Indians. Three days and nights they stayed around, and made several attacks. Two of our men were killed and three were wounded by their arrows, and others had narrow escapes. One arrow hit me on the throat, but I was saved by the knot of my neckerchief, and the point only tore the skin a little. Since that time I have always had a fondness for large neckties. I don't know how many of the Indians we killed, as they carried off their dead and wounded, to save them from being scalped. Next to getting the scalps of their enemies, the most important thing with the Indians is to save their own. We had several fights during our journey, but that one was the worst. Once a little party of us were surrounded in a small 'wallow,' and had a tough time to defend ourselves successfully. Luckily for us, the Indians had no fire-arms then, and their bows and arrows were no match for our rifles. Nowadays they are well armed, but there are[Pg 41] not so many of them, and they are not inclined to trouble the railway trains. They used to do a great deal of mischief in the old times, and many a poor fellow has been killed by them." The boys looked in the direction indicated, but could see nothing. This is not surprising, when we remember that sailors' eyes are accustomed to great distances, and can frequently see objects distinctly long before landsmen can make them out. Mr. Charlton's melancholy eyes seemed to be fixed on space. Just for the moment he had forgotten that he was not alone. Lawrence gave a sympathetic cough. As a matter of fact, he had not yet explained what he was doing there, and the longer the explanation was postponed the better he would be pleased. "You see our patient has gone," Balmayne said smoothly. "As a matter of fact, the whole thing was a ridiculous mistake. But you must not blame us. The blame is due to the charming young lady who sent for you. But that is one of the drawbacks of your noble profession. Goodnight." In one of the inmost circles, a sacred elephant had gone must, breaking his ropes, and confined now by only one leg. The chains fastened round his feet as soon as he showed the first symptoms of madness were lying broken in heaps on the ground. The brute had demolished the walls of his stable and then two sheds that happened to be in his way; now he was stamping a dance, every muscle in incessant motion, half swallowing his trunk, flinging straw in every direction, and finally heaping it on his head. A mob of people stood gazing from a distance, laughing at his heavy, clumsy movements; at the least step forward they[Pg 113] huddled back to fly, extending the circle, but still staring at the patient. In an adjoining stable were two more elephants very well cared for, the V neatly painted in red and white on their trunks, quietly eating and turning round only at the bidding of the driver; but one of them shed tears. The rajah's sleeping-room has at one end a dais ascended by three steps; here the sovereign's bed used to be spread; and here, now, the judges of the Supreme Court have their seats. In the middle of the room was a confused array of benches and tables, and against the walls, also washed with yellow, hung a series of portraits of bewigged worthies. No new clues offered themselves. He detached one of the hard, adhering chunks of gum and dropped it into his pocket, “just in case,” he said, half-grinning, “just in case they transfer themselves somewhere else. I’ll leave twenty-nine of them—and see.” The Lieutenant and Si and Shorty tried to make themselves believe that the noise was receding, showing that the rebels were being driven. At times it certainly was so, and then again it would burst out, Naturally, the boys were big-eyed all the time with the sights that filled the landscape near and far. Wherever they looked they were astonished, and when in a march they came out on a crest that commanded a wide view, they could not help halting, to drink all its wonders in. Even the experienced Si and Shorty were as full of amazement as they, and watched with fascination the spectacle of mighty preparation and concentrated power. "It has a great deal to do with this lecture with which you have favored us," answered the Major dryly. "But we'll not discuss that in open court. Are you through with the witness, Judge-Advocate? If so, call the next." "But I'm not going to leave you alone to brood," Albin said. "Because I'm your friend. And brooding isn't good for you. It's brooding that's got you into such a state—where you worry about growing things, for God's sake, and about freedom and silly things like that." Albin grinned. "What you've got to do is stop worrying, and I know how to get you to do that, kiddo. I really do." "Where may I learn the others?" But Gornom didn't answer, and Cadnan's breathing-space was over. He had to be back at the board, pushing buttons, watching carefully. Gornom stood behind him, peering over his shoulder with a cloudy eye. Neither said a word until the new spell of work was over. Then Cadnan repeated his question. He had become separated from the other searchers, and was alone on the west side of the Moor. The wind barked and howled, hurling itself upon him as he stood, beating his face with hail, which hissed into the dead tangles of the heather, while the stripped thorns yapped and rattled, and the bushes roared. So great was the tumult that he seemed to fall into it like a stone into a wave—it passed over him, round him, seemed even to pass under him, he was hardly conscious of the solid ground. The blackness was impenetrable, save where his lantern stained it with a yellow smudge. He shouted, but his voice perished in the din—it seemed as if his whole man, sight, voice, hearing, and sensation, was blurring into the storm, as if Boarzell had swamped him at last, made him merely one of its hundred voices, mocking the manhood which had tried so much against its earth. While the guide paused for a moment to recollect the way to the head-quarters of the insurgents, some one who passed was heard speaking in a tone which fell upon Stephen's ear like a sound he ought to remember; he sprang from the side of his comrades, and, standing before the strangers, demanded, "With whom hold you?" HoME 偷偷拍自拍15pENTER NUMBET 008hzhdx.com.cn
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