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首页 >> 烘焙專欄 >>行業新聞 >> 烘焙産品趨勢預測：入鄉隨俗，品牌逐漸中國化

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烘焙産品趨勢預測：入鄉隨俗，品牌逐漸中國化

前幾天與同事聊天，說到了餅店的産品，發現那些國外的烘焙品牌一直在將烘焙産品與中國的傳統飲食習慣相結合。而國內的部分品牌，則打著正宗歐式法式的旗號，吸引消費者，這讓小編很難理解。

世界絕大多數國家，無論是人們的主食，還是副食品，烘焙食品都占有十分重要的位置，尤其在西方，面包作爲人們的主食，其工業化、自動化的發展，對減輕廣大人民的家務勞動、使飲食方便化、合理化以及節約能源、解放生産力起了巨大的推動作用。我國的烘焙食品起步晚，與西方其他國家相比還有很大的差距，不管是加工技術成品質量，還是生産規模，花色品種方面，短時間內都很難達到國外的水平。

當然，很大程度上這與我國的飲食習慣有著密切的聯系。我國的飲食習慣有很強的地域性，在幾千年的發展中，已經形成了完善的飲食文化。

烘焙产品本身便带有浓厚的异国风情，国外的烘焙品牌在面对中国市场和消费者时，都会尽力在营销方式上走中国化路线。以一种时尚却又不失亲和的姿态走进中国消费者生活。中秋团圆的温馨时刻、七夕情人的浪漫时刻，新春佳节的欢聚时刻国外的烘焙品牌正在一步步的拉近烘焙食品与中国消费者的距离。

还记得宾堡那款卷趣面包吗？它借鉴了中国花卷儿的做法，将馅料裹卷到面包的各层而不是包在中间，一上市就成为畅销产品。

这些国外的品牌在占领中国市场时，都不约而同的在营销方式上实现品牌中国化，其产品也在努力适应中国人的口味，比如中国人在旅行中和办公室里更喜欢吃枕头型面包，而西方人更喜欢切片面包，于是便对产品进行调整。再有，西方人喜欢有肉桂的松软卷包，可中国人不喜欢这种味道，于是他们就改变配方，在面包中加入了肉松、提子等配料。

反观中国的烘焙品牌，打着正宗欧式法式的旗号，宣传自己的产品，殊不知这样已经与中国的消费者脱节，如何能够获得消费者的认可？更何况，如果欧式法式的口味适合中国消费者，那么国外品牌不是更有优势？为何还要中国化？就连产品也逐渐向中国传统饮食靠拢。

一家烘焙企業，只有獲得消費者的認可，才能獲得成功。作爲本土烘焙品牌，更應該立足于本地，發揮自己的優勢，拉近與消費者的距離，在産品上要注意適應中國人的飲食習慣，打造具有民族特色的烘焙産品。

將烘焙産品與傳統的飲食相結合，相信一定會煥發出強大的生命力，與其舍本逐末，拿自己的弱項去和別人的長處比，不如專心做好自己的長處，各位老板你們覺得呢？》》》點我進如焙友商學院，教你更多的烘焙餅店經營技巧。

更多資訊：

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"We walked by the side of our teams or behind the wagons, we slept on the ground at night, we did our own cooking, we washed our knives by sticking them into the ground rapidly a few times, and we washed our plates with sand and wisps of grass. When we stopped, we arranged our wagons in a circle, and thus formed a 'corral,' or yard, where we drove our oxen to yoke them up. And the corral was often very useful as a fort, or camp, for defending ourselves against the Indians. Do you see that little hollow down there?" he asked, pointing to a depression in the ground a short distance to the right of the train. "Well, in that hollow our wagon-train was kept three days and nights by the Indians. Three days and nights they stayed around, and made several attacks. Two of our men were killed and three were wounded by their arrows, and others had narrow escapes. One arrow hit me on the throat, but I was saved by the knot of my neckerchief, and the point only tore the skin a little. Since that time I have always had a fondness for large neckties. I don't know how many of the Indians we killed, as they carried off their dead and wounded, to save them from being scalped. Next to getting the scalps of their enemies, the most important thing with the Indians is to save their own. We had several fights during our journey, but that one was the worst. Once a little party of us were surrounded in a small 'wallow,' and had a tough time to defend ourselves successfully. Luckily for us, the Indians had no fire-arms then, and their bows and arrows were no match for our rifles. Nowadays they are well armed, but there are[Pg 41] not so many of them, and they are not inclined to trouble the railway trains. They used to do a great deal of mischief in the old times, and many a poor fellow has been killed by them." The boys looked in the direction indicated, but could see nothing. This is not surprising, when we remember that sailors' eyes are accustomed to great distances, and can frequently see objects distinctly long before landsmen can make them out. Mr. Charlton's melancholy eyes seemed to be fixed on space. Just for the moment he had forgotten that he was not alone. Lawrence gave a sympathetic cough. As a matter of fact, he had not yet explained what he was doing there, and the longer the explanation was postponed the better he would be pleased. "You see our patient has gone," Balmayne said smoothly. "As a matter of fact, the whole thing was a ridiculous mistake. But you must not blame us. The blame is due to the charming young lady who sent for you. But that is one of the drawbacks of your noble profession. Goodnight." In one of the inmost circles, a sacred elephant had gone must, breaking his ropes, and confined now by only one leg. The chains fastened round his feet as soon as he showed the first symptoms of madness were lying broken in heaps on the ground. The brute had demolished the walls of his stable and then two sheds that happened to be in his way; now he was stamping a dance, every muscle in incessant motion, half swallowing his trunk, flinging straw in every direction, and finally heaping it on his head. A mob of people stood gazing from a distance, laughing at his heavy, clumsy movements; at the least step forward they[Pg 113] huddled back to fly, extending the circle, but still staring at the patient. In an adjoining stable were two more elephants very well cared for, the V neatly painted in red and white on their trunks, quietly eating and turning round only at the bidding of the driver; but one of them shed tears. The rajah's sleeping-room has at one end a dais ascended by three steps; here the sovereign's bed used to be spread; and here, now, the judges of the Supreme Court have their seats. In the middle of the room was a confused array of benches and tables, and against the walls, also washed with yellow, hung a series of portraits of bewigged worthies. No new clues offered themselves. He detached one of the hard, adhering chunks of gum and dropped it into his pocket, “just in case,” he said, half-grinning, “just in case they transfer themselves somewhere else. I’ll leave twenty-nine of them—and see.” The Lieutenant and Si and Shorty tried to make themselves believe that the noise was receding, showing that the rebels were being driven. At times it certainly was so, and then again it would burst out, Naturally, the boys were big-eyed all the time with the sights that filled the landscape near and far. Wherever they looked they were astonished, and when in a march they came out on a crest that commanded a wide view, they could not help halting, to drink all its wonders in. 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