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揭秘：味多美O2O路徑與衆不同在何處？

前几日刚结束的2014年（第十二届）中国互联网经济年会上，味多美集团电商负责人范志涛在互联网经济-电子商务与O2O 对话环节指出，目前，味多美的移动互联网，包括PC端、Web端，很多流量还是来自于实体店。

對于O2O，範志濤認爲主要是解決了兩個問題：一是解決了營銷、推廣的作用，二是解決了服務的作用。只不過針對傳統企業而言，可能在不同階段，這兩個作用角色重視比例可能不一樣。那麽對于現在味多美而言，有人習慣到實體店消費，有些年輕人喜歡上網消費。

因爲所在行業的不同，味多美的O2O呈現出一些與衆不同的特點。味多美從采購、生産、加工、銷售、配送全部是一條龍完成。不像其他的電商夥伴，是整個電商的一環，比如說是渠道商或者物流商，但味多美基本上是一條龍要去完成的。

究其背後的原因，範志濤認爲主要是兩個方面，第一，味多美的産品是吃的東西，涉及食品安全問題，味多美對産品本身必須要有標准化的要求。第二是配送的問題，味多美的蛋糕從工廠、到我們店面、再到消費者手裏，全部是冷鏈運輸，車是冷藏車，目前來說也是自建的配送物流。

我们在整个过程中，对标准化的要求会提的非常高。无论是传统行业的实体店，还是电子商务，关键点都是用户体验好不好。用户体验体现在标准化的服务里面。我们要把产品安全、及时的送到客户手里，并且让我们的客户享受到健康的美味食品。范志涛说。

有很多消费者反应，每天早晨去味多美实体店买蛋糕、买面包、做早餐，但是排队很长。范志涛透露，下一步味多美马上要解决这个问题，针对个别细分产品，要增加一些O2O提前的订购和配送服务，让大家享受更便捷的服务。 .

和味多美的O2O路徑相比，小編認爲，我們的焙友之家作爲中國烘焙行業垂直B2B專業電商服務平台，與其有著異曲同工之處，我們的服務宗旨是爲站在餅房角度致力于爲中小餅房服務，從烘焙行業資訊、烘焙技術、人員管理、營銷策劃、原料采購渠道、原料采購指南等方面，設置了烘焙咨詢、焙友商學院、焙企通商城、采購指南等服務板塊，爲中小餅房提供全面的一條龍服務，在傳統的B2B電商服務基礎上，焙友之家又有了自己新的創新型服務，超越出了傳統固有的模式哦！

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"We walked by the side of our teams or behind the wagons, we slept on the ground at night, we did our own cooking, we washed our knives by sticking them into the ground rapidly a few times, and we washed our plates with sand and wisps of grass. When we stopped, we arranged our wagons in a circle, and thus formed a 'corral,' or yard, where we drove our oxen to yoke them up. And the corral was often very useful as a fort, or camp, for defending ourselves against the Indians. Do you see that little hollow down there?" he asked, pointing to a depression in the ground a short distance to the right of the train. "Well, in that hollow our wagon-train was kept three days and nights by the Indians. Three days and nights they stayed around, and made several attacks. Two of our men were killed and three were wounded by their arrows, and others had narrow escapes. One arrow hit me on the throat, but I was saved by the knot of my neckerchief, and the point only tore the skin a little. Since that time I have always had a fondness for large neckties. I don't know how many of the Indians we killed, as they carried off their dead and wounded, to save them from being scalped. Next to getting the scalps of their enemies, the most important thing with the Indians is to save their own. We had several fights during our journey, but that one was the worst. Once a little party of us were surrounded in a small 'wallow,' and had a tough time to defend ourselves successfully. Luckily for us, the Indians had no fire-arms then, and their bows and arrows were no match for our rifles. Nowadays they are well armed, but there are[Pg 41] not so many of them, and they are not inclined to trouble the railway trains. They used to do a great deal of mischief in the old times, and many a poor fellow has been killed by them." The boys looked in the direction indicated, but could see nothing. This is not surprising, when we remember that sailors' eyes are accustomed to great distances, and can frequently see objects distinctly long before landsmen can make them out. Mr. Charlton's melancholy eyes seemed to be fixed on space. Just for the moment he had forgotten that he was not alone. Lawrence gave a sympathetic cough. As a matter of fact, he had not yet explained what he was doing there, and the longer the explanation was postponed the better he would be pleased. "You see our patient has gone," Balmayne said smoothly. "As a matter of fact, the whole thing was a ridiculous mistake. But you must not blame us. The blame is due to the charming young lady who sent for you. But that is one of the drawbacks of your noble profession. Goodnight." In one of the inmost circles, a sacred elephant had gone must, breaking his ropes, and confined now by only one leg. The chains fastened round his feet as soon as he showed the first symptoms of madness were lying broken in heaps on the ground. The brute had demolished the walls of his stable and then two sheds that happened to be in his way; now he was stamping a dance, every muscle in incessant motion, half swallowing his trunk, flinging straw in every direction, and finally heaping it on his head. A mob of people stood gazing from a distance, laughing at his heavy, clumsy movements; at the least step forward they[Pg 113] huddled back to fly, extending the circle, but still staring at the patient. In an adjoining stable were two more elephants very well cared for, the V neatly painted in red and white on their trunks, quietly eating and turning round only at the bidding of the driver; but one of them shed tears. The rajah's sleeping-room has at one end a dais ascended by three steps; here the sovereign's bed used to be spread; and here, now, the judges of the Supreme Court have their seats. In the middle of the room was a confused array of benches and tables, and against the walls, also washed with yellow, hung a series of portraits of bewigged worthies. No new clues offered themselves. He detached one of the hard, adhering chunks of gum and dropped it into his pocket, “just in case,” he said, half-grinning, “just in case they transfer themselves somewhere else. I’ll leave twenty-nine of them—and see.” The Lieutenant and Si and Shorty tried to make themselves believe that the noise was receding, showing that the rebels were being driven. At times it certainly was so, and then again it would burst out, Naturally, the boys were big-eyed all the time with the sights that filled the landscape near and far. Wherever they looked they were astonished, and when in a march they came out on a crest that commanded a wide view, they could not help halting, to drink all its wonders in. Even the experienced Si and Shorty were as full of amazement as they, and watched with fascination the spectacle of mighty preparation and concentrated power. "It has a great deal to do with this lecture with which you have favored us," answered the Major dryly. "But we'll not discuss that in open court. Are you through with the witness, Judge-Advocate? If so, call the next." "But I'm not going to leave you alone to brood," Albin said. "Because I'm your friend. And brooding isn't good for you. It's brooding that's got you into such a state—where you worry about growing things, for God's sake, and about freedom and silly things like that." Albin grinned. "What you've got to do is stop worrying, and I know how to get you to do that, kiddo. I really do." "Where may I learn the others?" But Gornom didn't answer, and Cadnan's breathing-space was over. He had to be back at the board, pushing buttons, watching carefully. Gornom stood behind him, peering over his shoulder with a cloudy eye. Neither said a word until the new spell of work was over. Then Cadnan repeated his question. He had become separated from the other searchers, and was alone on the west side of the Moor. The wind barked and howled, hurling itself upon him as he stood, beating his face with hail, which hissed into the dead tangles of the heather, while the stripped thorns yapped and rattled, and the bushes roared. So great was the tumult that he seemed to fall into it like a stone into a wave—it passed over him, round him, seemed even to pass under him, he was hardly conscious of the solid ground. The blackness was impenetrable, save where his lantern stained it with a yellow smudge. He shouted, but his voice perished in the din—it seemed as if his whole man, sight, voice, hearing, and sensation, was blurring into the storm, as if Boarzell had swamped him at last, made him merely one of its hundred voices, mocking the manhood which had tried so much against its earth. 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