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首页 >> 烘焙專欄 >>行業新聞 >> 外来品牌和网店蚕食市场本土烘焙品牌该何去何从

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外来品牌和网店蚕食市场本土烘焙品牌该何去何从

說到蛋糕店、餅房、面包店，相信很多人都和焙友之家小編一樣，想到的只是面包新語、85度C、多樂之日等外來品牌，因爲在繁華街道占據主要位置就是它們，而本土烘焙品牌則見到的非常少，即便是稻香村、好利來等較大的本土品牌也很少見。

本土面包門店漸少

外來烘焙品牌占據市區繁華商圈,而本土品牌門店多集中在小區附近。在榕城，以東街口爲中心,方圓一公裏以內,一共有10多家大型烘焙店,其中本土品牌僅有3家。幾個著名的外來品牌中,85度C布局最密,共有4家,均位于大型百貨或是人流量較大的繁華路段,麥谷道、面包新語、多樂之日,這些進入福州市場不久的外來品牌則占據了其他繁華地段。

与此相对的是,在城市主干道上鲜见本土老牌安德鲁森、向阳坊等门店。市民严先生说,别人送了他500元向阳坊的消费券,他按照地图去寻找门店,却连续两次都扑了空。家住五一中路的吴小姐也告诉记者,以前附近还有美可和向阳坊,现在都没了。路口新开了几家大型面包店,装潢更新,选择更多,上下班都会经过,我现在都改去那里买早餐。

外來品牌優勢獨特

除了布局繁華商圈,占據交通便利的優勢,外來品牌在産品創新和銷售模式方面比本土品牌更得消費者歡心。在向陽坊海潤尊品店,記者看到門店內銷售的産品種類較爲單一,且生産日期多數隔了一兩天。

家住附近的陈先生说,自己一般会去不远处的85度C门店买面包。他们家的面包都是现烤出炉的,早餐和下午茶时段都有优惠套餐,现在还有圣诞节消费集点换购活动。

目前,85度C采用前店后厂的销售模式,一边烘焙一边卖,很受欢迎。店内的负责人告诉记者,这样能够保证食品的新鲜度。此外,85度C还引入了水吧的概念,顾客可以在店内一边学习、工作,一边享受甜点和饮料。

一位从业多年的本土品牌烘焙店负责人告诉记者,本土品牌被外来品牌盖过风头,这与消费者习惯转变有关。以前顾客来买面包,是为了填饱肚子,但现在更多的是将吃面包、蛋糕与休闲的小资生活方式结合在一起。部分本土品牌店面较小,并未给顾客提供这样的休闲空间,一定程度上影响了客流量。

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"We walked by the side of our teams or behind the wagons, we slept on the ground at night, we did our own cooking, we washed our knives by sticking them into the ground rapidly a few times, and we washed our plates with sand and wisps of grass. When we stopped, we arranged our wagons in a circle, and thus formed a 'corral,' or yard, where we drove our oxen to yoke them up. And the corral was often very useful as a fort, or camp, for defending ourselves against the Indians. Do you see that little hollow down there?" he asked, pointing to a depression in the ground a short distance to the right of the train. "Well, in that hollow our wagon-train was kept three days and nights by the Indians. Three days and nights they stayed around, and made several attacks. Two of our men were killed and three were wounded by their arrows, and others had narrow escapes. One arrow hit me on the throat, but I was saved by the knot of my neckerchief, and the point only tore the skin a little. Since that time I have always had a fondness for large neckties. I don't know how many of the Indians we killed, as they carried off their dead and wounded, to save them from being scalped. Next to getting the scalps of their enemies, the most important thing with the Indians is to save their own. We had several fights during our journey, but that one was the worst. Once a little party of us were surrounded in a small 'wallow,' and had a tough time to defend ourselves successfully. Luckily for us, the Indians had no fire-arms then, and their bows and arrows were no match for our rifles. Nowadays they are well armed, but there are[Pg 41] not so many of them, and they are not inclined to trouble the railway trains. They used to do a great deal of mischief in the old times, and many a poor fellow has been killed by them." The boys looked in the direction indicated, but could see nothing. This is not surprising, when we remember that sailors' eyes are accustomed to great distances, and can frequently see objects distinctly long before landsmen can make them out. Mr. Charlton's melancholy eyes seemed to be fixed on space. Just for the moment he had forgotten that he was not alone. Lawrence gave a sympathetic cough. As a matter of fact, he had not yet explained what he was doing there, and the longer the explanation was postponed the better he would be pleased. "You see our patient has gone," Balmayne said smoothly. "As a matter of fact, the whole thing was a ridiculous mistake. But you must not blame us. The blame is due to the charming young lady who sent for you. But that is one of the drawbacks of your noble profession. Goodnight." In one of the inmost circles, a sacred elephant had gone must, breaking his ropes, and confined now by only one leg. The chains fastened round his feet as soon as he showed the first symptoms of madness were lying broken in heaps on the ground. The brute had demolished the walls of his stable and then two sheds that happened to be in his way; now he was stamping a dance, every muscle in incessant motion, half swallowing his trunk, flinging straw in every direction, and finally heaping it on his head. A mob of people stood gazing from a distance, laughing at his heavy, clumsy movements; at the least step forward they[Pg 113] huddled back to fly, extending the circle, but still staring at the patient. In an adjoining stable were two more elephants very well cared for, the V neatly painted in red and white on their trunks, quietly eating and turning round only at the bidding of the driver; but one of them shed tears. The rajah's sleeping-room has at one end a dais ascended by three steps; here the sovereign's bed used to be spread; and here, now, the judges of the Supreme Court have their seats. In the middle of the room was a confused array of benches and tables, and against the walls, also washed with yellow, hung a series of portraits of bewigged worthies. No new clues offered themselves. He detached one of the hard, adhering chunks of gum and dropped it into his pocket, “just in case,” he said, half-grinning, “just in case they transfer themselves somewhere else. I’ll leave twenty-nine of them—and see.” The Lieutenant and Si and Shorty tried to make themselves believe that the noise was receding, showing that the rebels were being driven. At times it certainly was so, and then again it would burst out, Naturally, the boys were big-eyed all the time with the sights that filled the landscape near and far. Wherever they looked they were astonished, and when in a march they came out on a crest that commanded a wide view, they could not help halting, to drink all its wonders in. Even the experienced Si and Shorty were as full of amazement as they, and watched with fascination the spectacle of mighty preparation and concentrated power. "It has a great deal to do with this lecture with which you have favored us," answered the Major dryly. "But we'll not discuss that in open court. Are you through with the witness, Judge-Advocate? If so, call the next." "But I'm not going to leave you alone to brood," Albin said. "Because I'm your friend. And brooding isn't good for you. It's brooding that's got you into such a state—where you worry about growing things, for God's sake, and about freedom and silly things like that." Albin grinned. "What you've got to do is stop worrying, and I know how to get you to do that, kiddo. I really do." "Where may I learn the others?" But Gornom didn't answer, and Cadnan's breathing-space was over. He had to be back at the board, pushing buttons, watching carefully. Gornom stood behind him, peering over his shoulder with a cloudy eye. 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